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Selling The American Muscle Car: Marketing Detroit Iron In The 60s And 70s

Part #:
40-391813-1
Availability: Available - Allow extra time for delivery
Fitment: 1958 thru 2018
See applications below for exact details.

Selling The American Muscle Car: Marketing Detroit Iron In The 60s And 70s
$44.99 ea.
˄ ˅

Details

  • Pages: 192
  • Size: 10 X 10 (inches)
  • Format: Hardback
  • Illustrations: 290 color, 145 b/w

 

As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar.

Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious.

Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.


Make / Model Series Body Notes Year
CHEVROLET BEL AIR 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981
CHEVROLET BISCAYNE 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1970, 1971, 1972
CHEVROLET BROOKWOOD 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1970, 1971, 1972
CHEVROLET CAPRICE 1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996
CHEVROLET DEL RAY 1958
CHEVROLET ESTATE 1969, 1970
CHEVROLET IMPALA 1958, 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996
CHEVROLET IMPALA LIMITED 2014
CHEVROLET KINGSWOOD 1959, 1960, 1961, 1962, 1963, 1964, 1965, 1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973
CHEVROLET MONTE CARLO 1997
CHEVROLET NOMAD 1958, 1959, 1960
CHEVROLET PARKWOOD 1959, 1960
CHEVROLET SEDAN DELIVERY 1958, 1959, 1960
CHEVROLET SS 2014
CHEVROLET TOWNSMAN 1969, 1970, 1971, 1972
CHEVROLET YEOMAN 1958

 

Combined Cancer/Birth Defect
Prop 65 Warning

WARNING This product can expose you to chemicals including Hexavalent which is known to the State of California to cause cancer on birth defects or other reproductive harm. for more information, visit www.P65Warnings.ca.gov.

 

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